Is a good term. Its like straight to DVD, except that in this case no one actually sees the film. They just buy the merchandise. My friend is working on 'Fast and Furious 4'
I think that is a straight to lunchbox film.
One day they might just stop making the movies and just do the merchandise.
I can see the marketing pitch in my head. Its really funny. I'm thinking board room. A couple of guys called Steve. Some graphs on how they can save money by skipping the film production part out of the film making process. Haha. Funny.
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